Privacy Policy

Last updated: May 7, 2026

byRose operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the "Services"). byRose is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual.

Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact information, including your name, billing address, shipping address, telephone number, and email address.
• Financial information, including credit card numbers, debit card numbers, payment card details, bank account information, transaction details, payment method, payment confirmations, and other payment-related information.
• Account information, including your username, password, security questions, account preferences, and settings.
• Transaction information, including the products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
• Communications with us, including any information you provide when contacting customer support or otherwise communicating with us.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information about how you interact with and navigate the Services, and when those interactions occur.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to provide certain technologies or when they collect or process your personal information on our behalf.
• From our business partners and other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide and improve the Services, including to:

• fulfill our contract with you;
• process your payments;
• process and deliver your orders;
• remember your preferences and products of interest;
• send account-related notifications;
• process purchases, returns, exchanges, and other transactions;
• create, maintain, and manage your account;
• arrange shipping;
• facilitate returns and exchanges;
• enable you to leave product reviews; and
• personalize your shopping experience, including recommending products related to your previous purchases.

We may also use your personal information to improve and further personalize the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, including sending promotional emails, text messages, or postal mail, and displaying advertisements for products or Services on our website or on third-party websites.

These advertisements may be based on products you have previously purchased, products added to your cart, or your activity across the Services.

Security and Fraud Prevention

We use your personal information to:

• verify your identity;
• provide a secure shopping and payment experience;
• detect, investigate, and prevent fraudulent, illegal, unsafe, or malicious activity;
• protect public safety; and
• safeguard our Services.

If you create an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other login credentials with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your inquiries, deliver the Services effectively, and maintain our relationship with you.

Legal Purposes

We use your personal information to comply with applicable laws and legal obligations, respond to lawful requests from law enforcement or government authorities, participate in legal proceedings, investigate or enforce violations of our Terms or policies, and protect the Services, our rights, and the rights of our users and others.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
• With business and marketing partners to provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to request that we do not share your information for targeted advertising based on your online activity across different merchants and websites.
• When you instruct us, request us, or otherwise consent to disclose certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger, acquisition, sale of assets, financing, or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar legal requests); to enforce our Terms of Service or other policies; or to protect and defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve those Services.

Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than your own, for the purpose of providing and improving the Services.

In addition, to help us protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify.

To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify's use of your personal information for these purposes.

For more information about how Shopify uses your personal information and the rights you may have, please refer to the Shopify Consumer Privacy Policy.

Depending on where you live, you may also be able to exercise certain rights regarding your personal information through Shopify's Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as their terms and conditions.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of information found on third-party websites.

Information you choose to provide in public or semi-public areas—including information you share on third-party social media platforms—may be viewed by other users of the Services and/or users of those third-party platforms without limitation regarding its use by us or by third parties.

The inclusion of links to third-party websites does not imply our endorsement of those websites, their content, or their owners or operators, except as expressly stated within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who are under the age of majority in their jurisdiction.

If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request that such information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security."

In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

How long we retain your personal information depends on a variety of factors, including whether we need the information to:

• maintain your account;
• provide the Services to you;
• comply with legal obligations;
• resolve disputes; or
• enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute and may apply only in certain circumstances. In some cases, we may decline your request where permitted by applicable law.

Right to Access

You may have the right to request access to the personal information we hold about you.

Right to Delete

You may have the right to request that we delete the personal information we hold about you.

Right to Correct

You may have the right to request that we correct inaccurate personal information we maintain about you.

Right to Data Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain conditions and exceptions.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these communications at any time by using the unsubscribe link included in our emails.

Even if you opt out of promotional communications, we may still send you non-promotional emails, such as messages relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to applicable local laws, you may also have the following rights in addition to those described above:

Right to Object and Restrict Processing

You may have the right to object to or request that we restrict the processing of your personal information for certain purposes.

Right to Withdraw Consent

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact information provided below.

For more information about how Shopify uses your personal information and any rights you may have—including rights relating to data processed by Shopify—please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of your privacy rights.

Before processing your request, we may need to verify your identity as permitted or required by applicable law.

Where permitted by law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request, we may require proof that the agent has been authorized to act on your behalf, and we may also ask you to verify your identity directly with us.

We will respond to your request within the timeframes required by applicable law.

Complaints

If you have any concerns or complaints about how we process your personal information, please contact us using the contact details below.

Depending on where you live, you may have the right to appeal our decision by contacting us, or you may lodge a complaint with your local data protection authority.

If you are located in the European Economic Area (EEA), you can find a list of the competent data protection authorities through the European Data Protection Board.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we rely on recognized transfer mechanisms, including the European Commission's Standard Contractual Clauses (SCCs) or equivalent contractual safeguards issued by the relevant UK authority, unless the data is transferred to a country that has been officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

When we make changes, we will post the revised Privacy Policy on this website, update the "Last updated" date, and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your privacy rights, please contact us at:

Email: info@byrose.co

For the purposes of applicable data protection laws, byRose is the data controller responsible for your personal information.